Label for a new badge whiskey from Angry Horses. They wanted a horse with barrels. The Whiskey is called Horse Power. So I searched for strong horses and came across Draft Horses, especially those used by Shrimp Fishing on Horseback. So I took photo's from this event (it is quite an event on the belgian Coast) and changed the baskets to barrels.
For the logo I wanted a horse, obviously, and tried with two or one, a barrel, no barrel... I like this stamp logo with the "Produced by": it's like a stamp of approval.
The base artwork:
Other ideas:
